| Month | ACoS↕ | TACoS↕ | Conversion Rate↕ | ROAS↕ | Orders↕ | Spend↕ | Ad Sales↕ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 17.0% | 5.9% | 2.70 | 70 | $890.00 | $2,400.00 |
| Nov 2025 | 36.3% | 15.7% | 6.2% | 2.76 | 63 | $780.00 | $2,150.00 |
| Dec 2025 | 30.3% | 15.0% | 7.3% | 3.30 | 106 | $1,110.00 | $3,660.00 |
| Jan 2026 | 31.2% | 15.2% | 7.3% | 3.21 | 97 | $1,050.00 | $3,370.00 |
| Feb 2026 | 24.4% | 13.6% | 9.1% | 4.10 | 136 | $1,185.00 | $4,860.00 |
| Change | ▼ −12.7 pts | ▼ −3.4 pts | ▲ +3.2 pts | ▲ +51.9% | ▲ +94.3% | ▲ +33.1% | ▲ +102.5% |