Performance Comparison
Private Label Home & Kitchen  ·  Amazon US  ·  Sponsored Ads
Before: Oct 2025
→
After: Feb 2026
Before October 2025
Date range: Oct 1 – Oct 31, 2025
Spend i ×
$890.00
Total
Ad Sales i ×
$2,400.00
Total
ACoS i ×
37.1%
Selected period
ROAS i ×
2.70
Selected period
Total Sales i
$5,250.00
Total
TACoS i
17.0%
Selected period
Clicks i
1,187
Total
Orders i
70
Total
Conversion Rate i
5.9%
Selected period
Change
▲
+33.1%
Spend
▲
+102.5%
Ad Sales
▼
−12.7 pts
ACoS
▲
+51.9%
ROAS
+65.9%
Total Sales
▼ −3.4 pts
TACoS
+25.5%
Clicks
+94.3%
Orders
+3.2 pts
CVR
After February 2026
Date range: Feb 1 – Feb 28, 2026
Spend i ×
$1,185.00
Total
Ad Sales i ×
$4,860.00
Total
ACoS i ×
24.4%
Selected period
ROAS i ×
4.10
Selected period
Total Sales i
$8,710.00
Total
TACoS i
13.6%
Selected period
Clicks i
1,490
Total
Orders i
136
Total
Conversion Rate i
9.1%
Selected period
ℹ
Ad sales increased by 102.5% while ACoS improved from 37.1% to 24.4% — reflecting stronger traffic quality, better keyword control, and more efficient spend allocation over the optimization period.
Metric Oct 2025 (Before) Feb 2026 (After) Change
Spend $890.00 $1,185.00 ▲ +33.1%
Ad Sales $2,400.00 $4,860.00 ▲ +102.5%
ACoS 37.1% 24.4% ▼ −12.7 pts
ROAS 2.70 4.10 ▲ +51.9%
Total Sales $5,250.00 $8,710.00 ▲ +65.9%
TACoS 17.0% 13.6% ▼ −3.4 pts
Orders 70 136 ▲ +94.3%
Clicks 1,187 1,490 ▲ +25.5%
Conversion Rate 5.9% 9.1% ▲ +3.2 pts